The Espoma Company began production in 1929 with its first product called Espoma Organic. The product was a proprietary blend of natural materials available near the company’s location in Millville, NJ. These ingredients were blended and bagged using shovels, wheelbarrows, scales and the sweat of employees’ backs. With product in hand founder H.G. Sanders set out on the road selling in the New York, Philadelphia, and Washington D.C. markets.